신세계백화점의 마케팅 분석 최종보고서
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작성일 23-01-22 10:23
본문
Download : 신세계백화점의 마케팅 분석 최종보고서.hwp
신세계백화점,마케팅,최종,경영경제,레포트
레포트/경영경제
순서
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신세계백화점의 마케팅 분석 최종보고서
신세계백화점의 마케팅 분석 최종보고서
“세계 초일류 유통기업을 꿈꾸다”
신세계백화점의 marketing 전술 analysis(분석)
목 차
1. 기업紹介··············································································3
2. 3C analysis(분석) ··············································································3
(1)자사analysis(분석) ······························································································3
(2)경쟁자analysis(분석) -롯데백화점·············································································3
(3)고객analysis(분석) ······························································································4
3. SWOT analysis(분석) ··········································································4
(1) Strength·····························································································4
(2) Weakness···························································································4
(3) Opportunity·························································································4
(4) Threat································································································4
4. STP analysis(분석) ·············································································5
(1) Segmentation······················································································5
(2) Targeting····························································································5
(3) Positioning··························································································5
5. 7Panalysis(분석) ················································································6
(1) Product ····························································································6
(2) Price·································································································6
(3) Place································································································6
(4) Promotion··························································································7
(5) Process·····························································································7
(6) People······························································································7
(7) Physical evidence················································································7
6. 위기상황과 신세계의 대처························································8
(1) 위기상황····························································································8
(2) 신세계의 대처·····················································································8
7. 시사점과 analysis(분석) ·······································································9
8. 생각해볼 문제·······································································10
1…(생략(省略))(1) 개요
설명
신세계백화점의 마케팅 분석 최종보고서 , 신세계백화점의 마케팅 분석 최종보고서경영경제레포트 , 신세계백화점 마케팅 최종
다.
