Nespresso 38 38
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Nespresso 38 38
Nespresso 38 38 , Nespresso 38 38 기타레포트 , Nespresso
Nespresso,기타,레포트
Download : Nespresso 38 38 .pptx( 68 )
_SLIDE_1_
Nespresso
Marketing Management
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Contents
Introduction
Environment
Target Market
Marketing Goal
Marketing Plan
Conclusion
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1. Introduction: Nespresso S.A
Created in 1986
Launched in Korea in 2007
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1. Introduction: Nespresso S.A
Holding Company: Nestle
“The World’s leading Nutrition, Health, and Wellness Company”
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1. Introduction: Nespresso S.A
Vision
The Luxury icon for perfect coffee worldwide through super premium brand image
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1. Introduction: Nespresso S.A
Improving Profits worldwide
*Attractive designs
*Easy to use machines
*Personalized service
But in Korean market
market share is still low
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1. Introduction: Nespresso S.A
By 2012, espresso market expected to expand to 40 % of whole coffee market
→High
Industry
Growth
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1. Introduction: Nespresso S.A
Objective
Make Nespresso into a star business with both high industry…(省略)
레포트/기타
Nespresso 38 38
순서
설명
다.